About the Founders
Hi There! This is us, Michelle & Daniel. We are the creators behind Consciously Baby. ♡ Thank you so much for being here and for sharing your time to learn more about us!
The idea for Consciously Baby came to life in 2019 after we noticed the lack of shoe options modern-bohemian parents had for their kids. Numerous clothing brands were offering neutral colors along with sustainable materials, but none were offering shoes. With this in mind, we envisioned our brand to become the go-to shoe brand for modern-bohemian parents to shop for their kids! ⋒
About the Brand
Consciously Baby is a “modern-boho” footwear brand for newborns up to five-year-old toddlers. We design timeless, yet modern shoe styles in neutral/earthy tones that give them a soft boho feel right out of the box. With every collection, we aim to design versatile shoes that can be dressed up or down for any occasion, in colors and styles that can easily match just about any outfit. We also pride ourselves on being amongst the first kids footwear brands designing gender-neutral heirloom styles that can be shared between siblings and passed down through generations.
At Consciously Baby it is our mission to promote a more conscious lifestyle for our children at the earliest stage possible. We wholeheartedly believe in a sustainable future and we are constantly working towards becoming a more eco-friendly + sustainable brand.
Our shoes are currently hand-made one by one in partnership with dedicated factories in South Asia, who employ artisans, pay them fair wages, and provide a safe and positive work atmosphere.
Unlike most fashion brands, we only produce what we think we can sell. We produce in small batches, producing as close to demand as possible to prevent overproduction! ♡ Since our launch in 2019, we have sold through 95% of the products made, which is high for the industry average sell-through rate of just 60-70%.
At Consciously Baby we're doing our part to minimize packaging waste + plastic usage by using recycled carton boxes to package our shoes.
There are so many ways you can upcycle our shoe boxes into useful new things! They’re especially great for inventive storage solutions for your child's room :)
300 million children around the world don't have shoes. At Consciously Baby we believe in contributing to our society by giving back to those in need. At the end of each season, we organize all of the imperfect pairs of shoes and samples that were not sold, and we donate them to various Foster Children foundations around the world!
If you know of a Foster home in your city and would like to inquire about a donation from us, please email us at firstname.lastname@example.org, we would love to hear from you!